Let’s be honest, it’s not possible to compose unique ideas every day. And if you are creating content for SEO, what matters most is how you present an idea rather than its uniqueness. So, if you can present even an old idea with a new perspective, or phrase it in a new way, it can help your website get better ranking.
The art of paraphrasing is all about providing new insights to your audience, increasing engagement, and ultimately improving your SERP rank.
In this article, we’ll look at how this very simple method can have a big influence on the SEO performance of your website.
How to Recreate Old Content in Fresh Ways
Using Evergreen ideas
The internet is flooded with information. While some concepts come and go, some concepts, on the other hand, never go out of style. You can attract both loyal readers and new audiences by paraphrasing and presenting these timeless truths in a new way.
Refreshing Old Content
If you’ve been writing content for some time, your archives might be a treasure of inspiration. Repurposing and paraphrasing old material not only saves time but also strengthens the relevancy of the content.
For example, if you have an old article about “best paraphrasing tools in 2023”, you can update it for 2024 with some modifications and by adding new insights. This tells search engines that your material is being updated on a regular basis, which can contribute to a higher SERP rank.
Recreating Titles and Meta Descriptions
Paraphrasing isn’t only for content; it also includes writing captivating headlines and meta descriptions. You can boost click-through rates and improve your website’s exposure in SERPs by rewording them in a way that piques curiosity and contains important keywords.
Adding new keywords
Keywords are essential for SEO content. You can update your old keywords by replacing old, redundant keywords with trending keywords. This will make your content look fresh, and help it rank higher in search engine result pages.
Adding A Personal Touch
The best thing about paraphrasing is the ability to give old content a fresh, new look. Repurpose your content rather than just rephrase the words. Present your viewpoint on a topic, give a fresh perspective, and add to existing conversations in your field.
How can I paraphrase effectively?
One of the main reasons behind paraphrasing is the lack of time and energy to create content right from scratch. But still, paraphrasing old content manually can take too much time and energy. However, using an online paraphrasing or article rewriter tool can save you from the pain. You just have to make sure you review the paraphrased content before publishing it in order to avoid any inconvenience.
Where to use the paraphrasing technique
Paraphrasing isn’t limited to blogs and articles. You can use paraphrasing for almost any type of content including social media posts, infographics, journalism, podcasts, video content, and so on.
What to remember while paraphrasing: Quality over Quantity
While paraphrasing is a useful approach, don’t sacrifice your content quality. Search engines including Google value high-quality, unique, and well-researched content. Paraphrasing should enhance the value of providing relevant and meaningful information for your audience, rather than replace it with low-quality content.